Important and Urgent

When you’re working in a turnaround situation, resources are constantly scarce. One of the consequences is that you always seem to be working on tasks that are “urgent and unimportant.” Unimportant, in light of the fact that the building is burning down around us. The phrase comes from something called the Urgent/Important Matrix. This particular article calls these tasks “interruptions,” which is truly apt. I’m spending hours of my day on lame but necessary items that need to be done right now. In normal circumstances there would be someone on the team to whom a senior manager could delegate such tasks. But these are not normal circumstances. To combat the onslaught, I spend most mornings on the phone with clients doing the kind of shovel work that has a chance to build a new foundation for the firm. But when I’m doing the important and urgent work, the unimportant stuff is sitting there like a monkey on my back. It’s hard to stay motivated when the four page To Do list and the 200 emails are staring back.